According to the National Arbor Day Foundation, the number one killer of trees is due to construction damage - damage which can clearly be prevented.
To truly protect a tree on a construction site, its life-support envelope must be respected (according to American Forests). This envelope encompasses the area around the tree which should be larger in diameter than the crown or canopy of the tree. In other words, the protected area should extend at a minimum to the drip line (the point of a tree¹s farthest branches) of the tree. Tying a ribbon around the bark of a tree does not provide protection! 50% of a tree¹s roots are located within its drip line area.
How to save trees during construction/land-clearing - Believe it or not! (Information taken from National Arbor Day Foundation Tree City USA Bulletin #14)